Our Investment Philosophy combines the emotional and scientific dimensions of investing and guides you to a personalised portfolio...one which reflects both your financial personality and investment objectives more closely.
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Understanding your overall financial situation and how you intuitively group your wealth
Understanding the global economy and financial markets from a private client perspective
Using your unique financial personality to determine the asset allocation that best suits your long-term risk tolerance
Adapting your portfolio to the changing environment
Understanding how you are unique
Creating optimal, diversified* model portfolios that guide customized asset allocation
Implementing personalized investment selections to align your asset allocation to other facets of your financial personality
Evaluating the performance of all of your investments in the context of your situation
Total Wealth Review
Unlike most wealth managers, at Barclays we can take into account your entire wealth situation when making our recommendations.
Our first step is to assess where you are right now. The more we know about you, the better we can serve you. Building up a comprehensive picture of your wealth situation helps us to see where the gaps are, where you might be over-exposed to risk, and make sure that appropriate opportunities are not missed.
This means that we don’t just look at your Investment Portfolio, we also look at the other forms of wealth in your life, from your personal holdings, such as transactional cash reserves, to your opportunistic or higher-risk assets. This enables us to see your wealth as you see it, taking into account your emotional objectives as well as your financial goals.
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Research and Strategy
We leverage the intellectual capital across the Barclays group and our own fundamental research to understand the global economy and financial markets from a private client perspective.Find out more
Identifying the right asset allocation for you
Our approach to portfolio construction allows us to create a truly bespoke portfolio that is uniquely suited to your financial personality and wealth goals.
With your Wealth Review and Financial Personality Assessment as the foundation, we start by selecting the right overall investment strategy for you.Find out more
Even the best investment strategy needs to be adjusted to stay on track. To ensure that your portfolio remains aligned with your goals, we monitor its performance and adjust its composition to adapt to changing market conditions. Additional short-term research recommendations enable you to take advantage of current investment opportunities.Find out more
Financial Personality Assessment
Everyone's view of wealth is different. Barclays has developed a proprietary tool to help us construct an Investment Portfolio that is precisely attuned to your unique financial personality.
This tool, the Financial Personality AssessmentTM, measures six dimensions to determine how your emotional responses and attitudes toward investing shape your investment decisions.
The Financial Personality Assessment enables us to build up a high resolution picture of your financial characteristics in a robust, objective and scientific way. By understanding your unique financial personality, we can help you deploy more of your assets within an optimized Investment Portfolio.Find out more
Our asset allocation advice starts with our asset class selection, and incorporates finance theory, statistical analysis, and judgment based on experience. We then create optimal diversified model portfolios that guide customized asset allocation.Find out more
Fine-tuning your portfolio
Within the appropriate asset allocation, we tailor the selection of investments to suit multiple facets of your unique financial personality.Find out more
We realize that investment is a journey – so we will continue to adapt your portfolio to ensure it remains optimized for your needs and objectives. If an opportunity arises in a particular asset class, there is a strategic change to a fund manager or investment platform, your circumstances change, or your portfolio’s risk/return profile deviates from our expectations, we will work with you to take action.Find out more
* Diversification does not protect against loss.
** Rebalancing does not guarantee an investor’s goals and objectives will be met.